Another thought on SEO vs PR
Thursday, February 19th, 2009I have been thinking about precedents to the wave of Internet marketing / SEOs that will down PR professionals if we don’t look out.
Consider the following:
Did TV destroy the cinemas? They did suffer for years (for a number of reasons) but when they were re-branded and marketed they gained a whole new audience. Cinema has become a vital industry again.
Another example. Did mail order catalogues destroy shops? I am sure it was muted when they started to make an impact, but how much do we use catalogues now?
Clicks and mortars doing the same thing to shops once again in the tech boom? Yes these all have an impact, after broadband arrived in force. My camera shop is now the base for a Internet based camera business and Jessops across the road won’t be there much longer based on how it is doing. But look at rent hikes and supermarkets and their impact on many retailers. Nevertheless shops remain, of course.
I have been watching The Money Programme about changes in the media.
Television has been under pressure from the Internet and drops in advertising spending, some transferring budgets online. But it is seeing new models emerge. TV is not only being forced to live with the Internet, it is also learning to use the Internet – one example being to generate interest in new markets abroad as it rolls out franchises of its hits and also to sell in programmes.
I am sure you can argue with some of my examples. After all it is a big subject and I am making gneralisations, but surely the best PRs will adapt, create new business modeals if necessary and learn to profit from the Internet.
