Never underestimate a ridiculous story
Tuesday, April 15th, 2008
Tai Chi and cows, can you believe it? One farmer apparently performs in front of his cows and yield is up 10% apparently because the bovines are more content. Of course it might all be down to any one of a number of farming reasons other than being prepared of making a fool of yourself (or local hero).
I cannot see that Tesco is going to pay him more for his notoriety. The point of the exercise is unclear except for some showmanship and attention seeking perhaps.
Still the lesson is that original and silly stories sell. This has been on TV, radio and national press. The value must be tremendous.
The lesson is that there is a lingering misconception in some quarters that news is high brow or standards are slipping. There has always been a place for low brow.
