Get the basics right before moving to the impressive marketing stuff
Wednesday, November 11th, 2009I am sure I have bleated on about this before.
All the while companies invest in digital, video, marketing strategies and PR, but they miss the basics and suffer for it – and they don’t even know it. What’s the point of using cutting edge techniques if something as simple as a phone call is not answered?
In the past couple of days I have had experiences where the phone is always engaged (an online retail site), voicemail with no mobile number given (a heritage trust) and simply cannot even get through (professional services).
I have been patient, but most people are not. Well the professional services company might have lost business.
Possible clients are not patient and will generally not tell you that they have been trying to get through. If they do thank them for their patience and apologise.
I haven’t got onto first impressions when you do get through yet…
