PR agencies are leading the crusade against the exploitation of Manchester PR professionals with the adoption of fair trade policies towards public relation employees.
This much downtrodden profession had seen PR executives working unimaginable hours in pursuit of media coverage.
The new campaign will guarantee that Manchester PR professionals at least will not be cooped all day without seeing daylight or being able to tweet or waste precious time on Facebook.
The initiative, which will start on the 1st April, will see press releases stamped with a Fairtrade logo to reassure journalists and all Manchester PR websites will also display the badge.
Whether the fair trade scheme extends to Manchester marketing agencies remains to be seen.
Well it could have been better, but still good link bait.
Did anyone try Google Nose?