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Posts Tagged ‘guerrilla PR’

Who’s parked their tank on my lawn?

Sunday, February 7th, 2010

What a great piece of PR.

I like it anyway.

A pub, probably with few stories to tell, suddenly has a “discarded” tank in its car park and some handy coverage in the local paper.  No-one knows whose tank it is, why it was left there; it is a good talking point: get a pint, have your photo on the tank – some useful revenue.

Actually there is only one “enthusiast” that has tanks in the area.  It is not a big mystery Poirot.  And you hardly forget where you park your tank; I have a silver Honda and in a big car park it can be hard to see, not so with camouflaged military hardware.

I just think this is quite a good example of how to create a story from nothing – a little bit of creativity, perhaps nothing special, but it tickled me.

Consortium of Pub going, Loose and Forward Women

Tuesday, February 10th, 2009

In the Indian city of Mangalore women drinking in bars were attacked by men from a conservative and fringe political group called  Ram Sena, which believes women should not engage in such activities.

While different cultures have different views and I cannot say if it is accepted practice for women to drink in bars, nevertheless the attacks were certainly uncalled for.

The  assaults are being condemned in many quarters, especially as some women were kicked on the floor by assailants numbering 30 or more.

The reaction and protest against such behaviour has led to a Facebook campaign called the Consortium of Pub-going, Loose and Forward Women, which now has 5,000 supporters.

A pink underwear “direct mail” campaign to the offices of the right wing group is being planned and women have been urged to go to the bars in their local towns on Valentine’s Day and enjoy a drink.

Brilliant PR and marketing that will generate debate, support and shame the assailants.