This is a nice piece of guerrilla marketing thinking: simple, eye catching, a reasonably sized audience and it is a targeted audience as many car park users will shop at Kendals with its extensive make-up department on the first floor.
If you excuse the limits of iPhone images you can see an entrance to a car park in Manchester that Boodles has commandeered. By applying a little paint to resemble eyelashes you have an innovative piece of guerrilla advertising and it must surely be at a low cost.
Whichever agency came up with this simple but clever idea please leave a comment to get the credit you deserve.
For those that enjoy looking at innovative advertising try Mario Pricken’s Creative Advertising. The section on using alternative media for advertising will entertain and inform as does many other themes covered in the book.
Guerrilla PR & marketing, perhaps creativity on a budget, are buzz words that can get overused and sometimes abused.
But the following, sent to me by a friend who is an IFA, might raise a chuckle but are cost effective ways of creating a little buzz and recall for products.
All are on carrier bags and surely the budget is light, but with some wit they can become talking points. Who would not want to show off with these (providing a little risque is not an issue in some examples)?
A pub, probably with few stories to tell, suddenly has a “discarded” tank in its car park and some handy coverage in the local paper. No-one knows whose tank it is, why it was left there; it is a good talking point: get a pint, have your photo on the tank – some useful revenue.
Actually there is only one “enthusiast” that has tanks in the area. It is not a big mystery Poirot. And you hardly forget where you park your tank; I have a silver Honda and in a big car park it can be hard to see, not so with camouflaged military hardware.
I just think this is quite a good example of how to create a story from nothing – a little bit of creativity, perhaps nothing special, but perhaps a lesson for us PR professionals.