Adverts that aim to get PR
Sunday, October 5th, 2008I saw an interesting program about advertising that explored the ability of advertising to generate PR in national publications.
The advert only ran three times on TV according to the program, but generated a lot of PR coverage for Kate and Virgin.
PRs are adversaries more often than not of traditional advertising agencies. You can find plenty of references comparing PR to advertising on Google.
The interesting thing was how clever advertisers use the advert with the PR in mind, knowing the extra value it creates. But even though creativity and extreme or offensive advertising ideas can be used in this aim, it is not an exact science. Still just a thought….
