This PR case study on accountancy focuses on work with Simpson Burgess Nash on its launch that led into more communications.
Artisan was initially specifically instructed in getting an article in a magazine for medical professionals, Hospital Doctor, that resulted in a new client for the practice from content placed. (Another two pieces was placed during subsequent work).
Following on from this success – the MBO launch featured prominently in the Manchester Evening News– and Artisan was hired to do some more work.
The work for Simpson Burgess Nash centred around issues such as tax relief for R&D and capital allowance changes that gained significant coverage – 12 magazines published articles (usually 300-600 words) for capital allowance changes alone.
Work resulted from a piece in one of the care homes magazines that published the capital allowance article – Mark Simpson, the practice’s tax specialist was at a social event when a long-standing contact mentioned he had read the piece, hadn’t realised Mark offered such expertise, and could he help with a new care home he was launching.
PR often combines well with networking.
Good timely PR coverage can significantly aid networking and bring to the attention of potential clients services that they often overlook.
(The following link is for another piece that resulted in a new client)
At times it was possible to be creative such as the tax implications of having a business in a virtual world such as Second Life, where transactions take place on property that only exists on the Internet.
This was used in four magazines, one of which is linked to here:
The amount of coverage is estimated from the first 10 days of work to have an advertising value of around £100,000 – a budget that was not available for marketing and PR.
“Rob is a master at getting your business into the media – TV, radio and print. His contacts book must be worth more than a penny black! He is diligent, full of creative ideas and has secured our firm tremendous publicity across a wide range of outlets.”
Mark Simpson tax saving director at accountancy practice Simpson Burgess Nash