Marketing budgets splashed - that is half the story
Monday, April 14th, 2008mad.co.uk ran a story on the current IPA Bellwether Report on the state of the UK marketing industry, the results give a mixed picture.
While direct marketing is suffering cuts across all sectors and PR is not fairing well, marketing spend is actually on the rise: reading between the lines things are slowing up but are still quite reasonably healthy. This seems to be reflected on the ground from my observations as agencies continue to be busy.
How to interpret things? Are we going over the edge into a recession, business is just being a little cautious or in the light of recent year’s healthy demand this news isn’t so bad? I don’t know, but we will be all watching. The fear is that we might talk ourselves into something worse than it needs to be - such are economies and that all important confidence.
