I’m Lovin It: mmmm….McDonald’s goes green
Saturday, March 20th, 2010
Have you seen the McDonald’s rebrand?
It has not been promoted as you would expect, but the McDonald’s around Manchester have been going “green.” Shops have lost that “lustrous” yellow and red, and have gone more earthy in hue.
The impression is that McDonald’s is now part of the healthier greener revolution.
It is quite clever not to shout about it on McDonald’s part (unless I have not been watching television enough to pick up on it) – a gradual shift is much more subtle and will be more effective than a big advertising campaign.
Is this greener image based in reality? I don’t know and really don’t care. What is of interest is whether it will have the desired results.
Will McDonald’s now be seen as more ethical and in touch with “saving the world and our bodies” or will users still think of it as a quick bite, and not possibly care about nutrition or the corporate social responsibility elements of dining there?
Can anybody enlighten me as I go ethnic and read my Saturday Guardian with a shisha?
