Tag Archives: PR case studies

Seven years of blogging about PR in Manchester and beyond – the best of 2006-2012

The Artisan blog was the first Manchester PR blog as far as I know.

Certainly I cannot think of another that is still going from 2006.

It has around 650 posts to date and covers a myriad of subjects, especially those relating to Manchester PR agencies, technology and of course PR itself.

It is better written now than it was when I started although I have picked out some of the best from 2006-2012.  (The most interesting 2112-2013 entries can be found here.

Let’s begin:

Sometimes I have found myself explaining or defending PR agencies such as with this thread.

Yes PR agencies can give poor service, but this is not indicative of the industry.  There are bad apples in every profession.

Sometimes I am doing the opposite such as this piece on a Manchester PR agency promoting payment by results.

Many posts are on the industry and the issues raised such as this post that highlights the weaknesses of citizenship journalism at a time when it was being lauded.

Tips pieces feature occasionally and these from myself How to pitch to bloggers and these from specialists are still very useful today: Judi Goodwin’s How to unleash your writing power! and Bill Doherty on negotiation tips.

Good PR case studies such as “Who parked their tank on my lawn?”  also feature occasionally. 

Some are sillier than others such as Dog advertising, which was this blog’s most popular page for ages, that was inspired by Puppy Doms (a Jamie Clouting favourite).

Some brilliant PR stories are global in reach such as this: “Keyboards dirtier than toilets.”  My Israeli cousin in Jerusalem picked up on this!

A few Artisan PR pieces were also featured in the blog such as this piece in The Guardian for a Manchester headhunter

Sometimes human interest stories including this one about Belsen featured.

I hope you have got something out the Artisan blog, feel free to leave comments and keep following.