Tag Archives: PR jobs

PR and marketing roles are merging – part of a new trend?

PR Week has an interesting piece about the move from PR into broader marketing roles.

With particular reference to in-house, it says that high level PR roles are much reduced when compared to last year (40% reduction for Q3 year on year).

This is in part recession, in part possibly a change of business culture and the skills that PR professional can bring to broader amrekting roles.  Click on the above link to get a fuller picture.

Simon Sproule, Corporate vice-president, global marketing comms, Nissan make an interesting point that is worth pointing out:

“Many comms challenges no longer fit neatly into either a marketing or PR category. Every time we approach a product launch, comms should be approaching it with a 360- degree integrated approach and communal budget, rather than thinking which area [marketing or PR] needs it most.”

Could it be that PR and marketing roles are merging and that public relations professionals are aspiring to the Chief Marketing Officer roles?

Stats are still unconvincing but perhaps PR Week is onto something.

Go South if you are in PR – the PR jobs divide still remains

PR jobs
The PR jobs divide between the North and South is still strong and is likely to remain so

If you take a look at PR jobs listings in the UK you could be forgiven for thinking that if you want the best chance of reaching your career potential in the industry you have to be in the South East.

This is not to say that high quality PR professionals cannot be found north of the Watford Gap. And indeed, the public relations offering from provincial PR agencies can often be of better standard and value than simply selecting the default London or home counties PR option.

Take a look at the roles in PR Week, on the Chartered Institute of Public Relations website or an other jobsite and it is hard not to take away the impression that the quality and quantity of South East PR jobs opportunities exceeds those of the rest of the UK combined.

While some will say this is not an earth shattering discovery, the question is for those not wishing to take the PR shilling and venture south, can they have as fulfilling career (in general) as those pursuing their goals in the South East?

Please note the for tech PR and especially financial PR the industry is so embedded in the capital (and surrounding counties) as to make it hard not to spend some time learning and practicing those particular PR jobs there although it is not all impossible.

Will a London or home counties based PR during their careers outperform their northern counterparts simply because the centre of so many sectors still is centred in the same region, despite small shifts of power such as Media City coming north to Manchester?

A few tips when applying for your first PR role

Tom Cheesewright of AND Partners left the following comment after I posted a piece about an enterprising graduate:

“When it comes to graduates looking for a job, any effort is welcome.

I get shed loads of letters and emails from grads that start ‘Dear Sir/Madam’.

How difficult is it to look up my name?

From there on in it is clear that the applicant has no clue about my business and has sent the same letter to a thousand other people. If I do bother reading on, I generally (more than 80% of the time) find the letters to be riddled with typos, spelling errors and general nonsense.

Worst of all though, on a few occasions I have taken the time to respond – politely – and point out what they are doing wrong and how to improve their chances. Out of three times I have done this, how many times do you think they have responded? None. Which just proves to me that they were never going to be worth employing. Rant over.”

Now two things before I get started: there will be a terrible typo here that undermines my authority for writing this entry and secondly I have had similar experiences although surprisingly I am not the number one destination of graduate career aspirations.

So here are a few simple tips, which somehow are not followed as often as they should, that is they should be all the time:

Do some research – I have a blog and a Twitter account and lots of references about Artisan on the major search engines.   It is not hard to find out some interesting things about the company you want to work for. Use that research to show you are keen and have some resourcefulness.

Find out the name of the member of staff you are applying to – personalise your application.  A quick call will give you the name you want if it is not online or not clear who the best contact is.

No spelling errors – I reckon a CV takes at least four hours to write and much longer to proof, edit and amend.  Make sure there are no mistakes.  The latest application had this mistake “Daily mail” on the CV.  We all do it but that’s no excuse – get someone to proof it.

Social media – Use Twitter.  Read blogs.  Make some contacts on LinkedIN.

Follow up –  Even if it is a “no,” it might be a “yes” next time.  Initiate contact, generate a rapport if possible, ask advice.  You never know what might happen, maybe a nod towards someone that can help.

Be prepared to accept that job searching can be a thankless task that takes time unless you are lucky or stupendously good – Rushing off / spamming every agency you can find with cut and paste covering letters is easy to see through and generally does not work.

Some people will be rude.  They are probably not working for if it is indicative of their general attitude.  But many employers will not.  They might have been in the same situation.  But if you want them to help at least show you are displaying the respect you want them to show you.