The image: Richard Gregory commented in previous post where Simon’s swearing came in on the last post, well, I hope you are satisfied.
SAScon is about to have its inaugural conference launch on 28th April at the Bridgewater Hall in Manchester.
The aim is to bring talented and knowledgeable SEO and search marketing experts, from Europe and the US, in one place to deliver informative and practical advice to marketing, PR and fellow digital professionals.
It is an exciting opportunity, especially as it is in Manchester and will promote the city as a centre of digital talent.
I spoke to Simon Wharton of search marketing agency PushON, and a driving force in organising the event, on why this is a must attend and what attendees will get out of the day.
Simon Wharton explains more, click here to hear the interview. (Is that alliteration?)
If this has a typo in it, it is owing to my support of the French wine industry last night.
The Big Chip 11 is the set piece event for the North West digital media sector. This year the event was held at Manchester’s Palace Hotel, and was well attended by agencies, in-house digital departments and interested parties.
The Big Chip used to be an award ceremony that everyone took part in and Code Computerlove won.
Well this year it won again but was joined by Love and New Concept Gaming Limited in the victory stakes. Other notable wins, as I know the guys well, were Simon Wharton and his motley crew PushOn who picked up Best Use of Search and Melbourne who won The Big Green Chip Award and AdInsight with Best Newcomer.
The effort this year, the push behind the awards, was to get the sector revitalised, to generate interest outside the sector as well.
Manchester Digital, the body behind the awards, feels that the North West can compete with London agencies. Shaun Fensom who is chairman of Manchester Digital opened the evening by saying that agencies in the North West have a collaborationist outlook, success isn’t just measured by how many pitches you win – the sector up here is as talented as anything else in the UK.
With this in mind Simon Wharton, supported by many contributions, used blogs, Twitter (#Big Chip 11) and any other social media techniques he could think of to push the message home.
The event was a success, no doubt. I think it was going to be anyway, but the effort in promoting the event to act as a catalyst for the industry being viewed as a more recognised and integral part of the business scene is the interesting issue.
Whether this is the start of something new will be decided in the coming months, if the sector maintains the momentum. It is up to the efforts of digital media professionals as well as Manchester Digital.
Whatever the conclusion, Big Chip 11 shows the digital media industry in the North West is vital.
Too tired to proof again.
Simon Wharton of online search marketing agency PushON is not one to shy away from offering strident, and often perceptive, statements on online marketing.
In this issue of NW Business Insider Simon makes no exception with his view on the common lack of understanding of the Internet amongst many PR and marketing agencies:
“Traditional PR and marketing needs a kick up the backside – a lot of it is hugely dated. PR and marketing agencies don’t understand the Internet.”
“A lot of Manchester PR agencies are absolute rubbish – saying you’re a full-service agency is just words.”
Artisan will be working with search marketing specialists Push On from August.
Push On offers a range of services to gain substantial traffic to a client’s website:
On site digital marketing:
* SEO: Search Engine Optimisation
* Usability Analysis
Off-Site Digital Marketing:
* SEM: Search Engine Marketing
* PPC: Pay per Click / paid Placement via
o Overture (Yahoo Search Marketing)
* Viral Marketing
* E-Mail / Newsletter Marketing
The power and innovation of the Internet is still at an early stage. With so few companies making the most of their online potential the market for those that want to explore the options available stand to gain substantially as competitors languish with their static sites.
Push On has already picked up some interesting work, which Artisan will promote through PR.