I am so bored of Sainsbury’s Twitter pages
Sunday, February 28th, 2010I really am.
Sainsbury’s doesn’t really get it! Yes it is a big concern and as such more people will be following than being followed although the ratio is not impressive as such right now.
But it doesn’t get it.
Social networking is about engaging, it is about conversing, it is about helping each other.
It is similar to a face-to-face situation. The outlook is essentially the same.
Social media, for me, is not about pushing through your ideas only one way on someone else. Anyone that sells at a networking event becomes a pariah quicker than John Terry does when his shenanigans are exposed.
Alright, it is different for a blue chip. Yet an attempt at conversing and looking beyond its own interests would show a real interest in its clients.
Mr Sainsbury I am available for consultancy.
