I think we all have a strategy when it comes to Twitter, well to some measure.

People that don’t I would assume become bored with the concept and fade away – you have to have a reason and an approach.  Without the first you have no motivation and without the second you are not as likely to have satisfaction in meeting your aims.

Of course there are not many users that plan with careful meticulous thought, perhaps write it down, and then incisively and determinedly follow through their objectives.

You could say, and this is probably my approach to networking, that I am more tactical than strategic.

I do think about my networking as thoroughly as possible (face to face and social media) and develop my activity almost organically.  There is a logic behind my tweets, not all the time granted but in general yes.

I come across from time to time the comment that I do not want to hear about “what someone has had for breakfast or what they are watching on TV.”  But even here there could be some logic.  Let me explain:

I go networking at Manchester Business Breakfast Club most Fridays.  One of the members, Nigel Moore of branding agency Flag Digital, delivers his pitch / presentation / 60 seconds in quite an offbeat manner.  He can be funny, obtuse, a little surreal at times.  But if you speak to Nigel when he is at work you know he is very serious and focused about his design work.

One day I asked him why his 60 seconds are apparently haphazard.  The answer was that the members know that he is good at what he does and that he is focused.

Nigel explained that the key for him is that they know that he is approachable, sociable and that they will be able to form a working relationship.  Strategies are not always apparent.

And what is my Twitter strategy?

Well my Twitter objectives are (but not limited) to:

• Follow journalists – spot editorial opportunities and understand their personalities and professional needs and concerns
• Find interesting material about PR and social media
• Improve my knowledge of social media so I can help clients with this aspect of their communications
• Raise awareness of Artisan Marketing Communications
• Not, at present, to find clients even though the last point seems to contradict that
• Be sociable

And from that follows my tweets, my use of Mr Tweet, who I follow derives.

This will develop over time and will change, but somewhere there is some sort of planning, however chaotic.