A home for surveys
Thursday, March 6th, 2008Surveys, surveys, surveys. Where would PRs be without surveys?
I am sure many journalists get irritated by surveys unless they really show something highly insightful or entertaining.
One Manchester Evening News journalist started a piece a few months ago with: “According to another pointless survey……..”
I like NW Business Insider’s approach: a monthly half page round-up of surveys complete with thumbs up or down according to what they show. Put all surveys in one place away from proper news, then you can choose whether to indulge or not.
I do not know whether Insider was making fun or being tongue in cheek or serious but it works for me and them.
