Quite recently I interviewed Lewis Webster of Little Orchard about video online.

I was in no doubt after talking to Lewis about what video can deliver and what its potential is – the SEO power & potential of video is something in itself, let alone just the content.

So the first SAScon speaker, Bruce Daisley from YouTube should have pulled few surprises.  But he still impressed….

Video is one third of all web traffic – Cisco

Bruce again quoting Cisco, saying it would be 90% by 2013

Every minute 24 hours worth of video is uploaded onto YouTube

And a few more points of interest….

More people are referred to YouTube than come straight to it

Twitter & 3G is pushing video

YouTube is concentrating on delivering live content such as recent U2 & Alicia Keys gigs, and is aiming to facilitate ordinary users doing the same, albeit perhaps on a smaller scale.

Bruce ended by a little name checking of great viral video: Ok Go’s fantastic video – parodied by The Simpsons, so it must be good and the Evian baby commercial.

The viral potential of both far outstripped expectations: it made Ok Go, leading to sponsorship and big increases in record sales when I believe they were pretty insignificant at their record label; the Evian brass only expected 2 million views, they got 58 million.  Wow quite a return on both.

This brings me neatly on to my selling opportunity: if you are a digital agency that is looking at video, then continue reading….

Vision + Media is heavily sponsoring experienced TV professionals to undertake placements in digital agencies.

The cost is a paltry £30 a day to the agency, everything else sponsored by Vision + Media.

So you can learn about video – could be editing and production techniques as much as camera elements – and use highly skilled professionals to work on live projects from the word go.

If you are interested click here for more, but hurry you only have until this Friday to register (you can use your placement at anytime afterwards).

Lewis Webster runs Little Orchard, a video production agency that supplies content for the digital world.

Little Orchard counts many PR and digital agencies amongst its clients as well as companies of the size of Linden Homes.

Lewis himself has worked for MEN Media, and Jack Morton Communications on the Nokia and Vodaphone accounts.

As you might have seen I have been talking at length below about the DMEX placements for digital professionals in the North West, so it might not be a shock that I would investigate the power of video as a PR and SEO tool with Lewis.

Audio Interview links

First we started on the characteristics of video and moved onto content – what makes it invaluable?

You might be surprised that video is a fantastic SEO tool, not only through meta data but also through the recognition of verbal content ( a very recent development for YouTube ): Listen here

NW Vision and Media has only seven places left for North West digital and marketing agencies to take advantage of its subsidised secondment scheme.

The initiative has been successfully run for 18 months, but once the final places are taken the placements will come to an end.

The scheme called DMeX gives digital and marketing agencies the use of a seasoned TV professional for 20 days at a rate of only £30 a day for the host organisation (above stated link rate has changed).

The placements bring a range of skills from producers to camera specialists to scriptwriters that can add real value to the host organisation: from gaining a better understanding of video to working on live projects.

Many placements go on to collaborate with the agencies long after the placements have been completed.

Interview:

Phil Birchenall gives some more insight into the scheme on ths Audio Boo interview – just click through.

Call Phil Birchenall for more information on 0161 446 2991 or birchenall@thewhiteroomcec.com