Curry dog and viral PR
Tuesday, November 20th, 2007Last week I placed my friend’s Pauline dog and his desire for curry in The South Manchester Reporter.
From there it was picked up in the Manchester Evening News. Now he has been featured in The Guardian, The Metro and The Scotsman as far as I know.
On a more serious note, there is no reason not to apply the same methods to B2C and B2B campaigns. There are certain media channels that almost act like a hub and point of reference for journalists.
A few years ago I did a story about broadband over the electrical network. I placed it in The Register, a leading online magazine read by techies across the globe. The story was picked up in Holland, Russia, USA, South Africa as well as other UK sites. About 10 sites in total used the story. Impressive coverage.
