Why do PR?
- Greater awareness of your company
- Greater awareness of what your business offers
- Greater awareness of you as a professional
- Build sales
- Build worth of a company, perhaps for exit strategy
- Build reputation
- Protect your reputation – crisis management
- PR is an affordable way to gain media exposure
- PR integrates well with other marketing techniques and practices
- Papers have a wide reach – The Manchester Evening News sells 148,000 papers each day and has a circulation of 320,000 according to the official ABC ratings
- Broadcast has wide reach – BBC Greater Manchester Radio has a reach of 187,000 people; listeners tune in for 7.8 hours a week, which gives the station a total listener hours figure of 1,470,000.
- Social media has a wide reach – possibly millions
A few Frequently Asked Questions
Will I have to pay the papers?
Artisan gets you in the press because it creates newsworthy stories that a journalist or editor will want to publish.
Is it expensive?
It can be if you go to a big agency. Many agencies charge £750 or more per day, that’s about £100 an hour.
Artisan offers good value – within the budget of a Small to Medium sized Enterprises.
What about results, how do you guarantee them?
PR works on many levels, from generating sales to building and saving reputations. What price is a reputation worth? How can you sell anything if your reputation goes?
There are no guarantees in PR or marketing, but the impact of a good PR campaign can give your company a notable competitive advantage that can move it forward.